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The web site states the following, "Want the listings that you are looking for automatically e-mailed to you? If so, then try our FREE." I noticed that the web site also stated " Campus Realty is Gainesville, Floridas original University of Florida area specialist." They also said " Use the above search features to find what you are looking for. IF YOU ARE LOOKING FOR OUR RENTALS OR FORMS FOR RENTALS PLEASE CLICK ON TAB ON LEFT RENTALS. PLEASE DO NOT USE SEARCH FEATURES." The meta header had GAINESVILLE STUDENT HOUSING as the first optimized keyword. This keyword is followed by Off campus house, live off campus, and homes near university of Florida which isn't as important as GAINESVILLE STUDENT HOUSING. The other words 10657.colony1.net uses is UF house. Close to campus is included and might not be seen by web crawlers.